Everyone says I need a Real Estate Blog. Why a Real Estate Blog? Well first off, I am in Real Estate and therefore if I am going to have a Blog that should be the subject. But the entire Blog issue ties into the revolutionary changes the Internet has brought and continues to bring. I come at this from a non-techie background. However, I have learned how to do the techie things my job requires.
For many years Real Estate marketing involved, print advertising, door knocking, signs, and personal relationships. Now most people start the home search on line. Internet marketing is critical to success of any Real Estate business. Although the old ways of marketing can have some impact and still work. Some of the old marketing techniques are now used in conjunction with the Internet, such as print ads that point to a web site.
Most web marketing was similar to print and ink marketing except it was electronic. E-mail instead of snail mail, web sites instead of signs and Yellow Page ads, etc. . .Well as the Internet has evolved and with that comes the blog. Kind of like an on-line newspaper, diary, journal, and flyer. They are supposed to be personal and somewhat informal. That fits me well as I am basically an informal type guy. The Internet and Blogging also provides a chance for consumers to get to know you at a distance.
Where is this headed. I do not know. I have been on commission or self employed most of my life. I have done Consulting, Risk Management, Insurance Claims, Private Investigations, Game Design, Marketing and Distribution, and Real Estate/Lending. When computers were starting to take off I wanted to be ahead of the crowd and spent a lot of money on technology that did not take off. In the mid 90's I had an internal e-mail set up for my employees based on dial up for my remote employees. In short, I wasted a lot of money and time. Computers, Internet, communications, and entertainment technology are still evolving and defining themselves. Maybe something else will replace the blog, like IMing and Text Messaging replaced the chat room. Like many people I want to be with the evolving technology, but I don't want to be so far ahead I look back and find everyone else is going a different direction. The purpose is to connect with people in a meaningful way, not to be so far ahead of people you loose touch.
My biggest struggle with the evolving Internet/communications is the multiple streams of input coming at you from a number of different directions. If you want to know what I am talking about look at a teenagers Myspace site and the connections. This has been going on before I was born. I am sure older people could not understand people listening to the radio and reading or working at the same time. But it does make it harder to educate people with meaningful information when you have to compete with loud short blurbs of visual and audio.
My goal is to provide people with information on Real Estate and maybe ways to look at life in general while letting them get to know me in an informal setting.